One of the most common questions I get from potential clients is: how much does a WordPress website cost? The honest answer is: it depends. But let me give you a framework that actually helps.
DIY with a theme: $0–$500/year
If you're willing to put in the time, you can build a basic WordPress site yourself using a premium theme. Costs include hosting ($5–$30/month), a domain ($15/year), and a theme ($50–$100 one-time).
Freelancer: $1,500–$8,000
A competent freelancer will handle design, development, and setup. This range covers most small business sites, blogs, and portfolio sites.
Agency: $8,000–$50,000+
Agencies add project management overhead, multiple specialists, and usually a polished process. Worth it for complex projects with specific compliance or integration needs.
Ongoing costs to budget for
Don't forget: hosting, maintenance, plugin licenses, and occasional updates. Budget $100–$300/month for a professionally maintained site.
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Free 20-min consultation. Custom WordPress redesigns $750–$1,500. Training included. 7–14 day delivery.